how we work
PSYCHOLOGY: Understand what your customers want to achieve. Not just as consumers, but as human beings. That will always resonate more than any other factor.
STRATEGY: Create a Strategy built around solid data and a deep understanding of your audience, all the while showcasing the problems you and your product or service can solve in their lives.
TACTICS: Develop budget-conscious, tactical plan that delivers the perfect message to the right audience. Less wasted time and funds… more ROI. Booya!
DATA: Once you decipher who your target market is, all the data you need about how to reach them is available. You just need to know how to find it.
DATA: Promoting your brand to the wrong people via the wrong channels is a waste of time and money. We utilize the best methods of reaching your desired audience.
MESSAGING: Using multi-channel tactics, we will deliver a resonant message to your audience in a way that will appeal to them as consumers AND as people.
Trusted by:
services offered
When it comes to marketing, no two brands (and their needs) are the same. Here are some of the offerings we provide to help you reach every potential and existing customer possible:
EXECUTION
Strategy! - Before any fingers touch a keyboard… we develop a plan. This plan will be presented to you based on our best understanding of what you’re hoping to achieve. We will work with you to make sure that it is on point.
Website Design and Build
SEO
Graphic design (Logos, Images, Print & Digital Collateral)
Social media content, scheduling & posting
Google Adwords Certified
Photography - Products & Portrait
Video - Production, Editing & Distribution
Retarget & Display Marketing
Content generation (Blogs, Copywriting, Press Releases)
Modifications to internal operations and customer experience
Full deep-dive on all marketing efforts - what worked and what didn’t? Then we modify as necessary .
R & D
Consultation! - Gain a full understanding of your brand identity
Gain a full understanding of your target audience
Analyze existing data on your current marketing efforts
Diagnose any internal & external problematic issues
Develop a strategy to reach the people you’re trying to reach
Develop a tactical, multi-channel plan for reaching them
NO LONG TERM CONTRACTS
Once we agree on a project, we do like to see it through to the end. BUT - it is NOT our goal to keep you tethered to us for all of eternity.
If you would like us to continue to maintain your marketing efforts, we would LOVE to!
But if you would like us to build your campaigns in a way that you can ultimately take them over and run them yourselves, we are happy to develop a plan for that.
WHY CASTILLO?
Note: This is Edward James Olmos, in the role of “Castillo” in the revolutionary TV program, Miami Vice. Mr. Olmos is in no way affiliated with us and you won’t get to meet him. Sorry.
We provide 6 BASIC SERVICES that, when broken down, equal a hundred different action items.
Digging into what your customers want to see and how they want to see it, is 50% of the battle. The rest is data driven, targeted execution.
Who is Castillo?
Note: This isn’t us either. This is the Thompson Twins, the wonderful New Wave act in the 80’s. More on them in a minute…
Castillo isn’t a person. No one here is named Castillo. So in a way, we’re like the Thompson Twins from the 80’s. No one in that band was named Thompson, and no one was a Twin. We’re like that… only with less amazing hair. And Clothing. And Eyeliner.
Castillo is a consultancy based out of Valencia, CA who has worked for years to help brands, both large and small, determine their identity, manage their customer-facing messaging and improve internal culture.
Blog
I panicked today when I had to rush a job. And I forgot one of my greatest mottos: Professionalism and quality over speed and price... ANY DAY... ALL DAY... EVERY DAY! Here's the story.