NOTE: These are my personal notes from Digital Summit 2019 in Phoenix. They contain no copyrighted material or links to any copyrighted material offered during the session.

SPEAKER: Georgia Dahle from Hootsuite

5 Social Trends to Discuss:

· Rebuilding Trust

· Storifying Social

· Closing the Ads Gap

· Cracking the Commerce Code

· Messaging Eats the World

Rebuilding Trust:

· People are starting to mistrust more brands.

· 60% of consumers no longer trust social media platforms.

o Fake News

o Bots

o Data Privacy

· Bring in Smaller groups of influencers

· Engagement should be intimate – not necessarily to the “many”

Storifying Social:

· IG Stories are becoming bigger and bigger

· Facebook predicts that Stories will overtake News Feeds in viewership in the year 2019

· Rise of Lo-Fi – Use Authenticity rather than polished and pretty (this is seen as less than genuine).

· Need to understand the ROI behind stories. Stories come and go and you need to figure out how to determine that ROI

Closing the Ads Gap:

· Paid Digital Ads up 32% in 2018

· Invest in Creativity to Rise Above the Noise

· Personalize (segmentation – hyper targeting your message to the people to whom it matters)

· Find and Master new Social Advertising Formats (Spotify?)

Cracking the Commerce Codes:

· 70% of China’s Gen Z’ers now buy directly on Social (America is heading this direction)

· Instagram Shoppable Posts

· Role of Mobile Video in Shopping

· The value of Live Streaming

Messaging Eats the World:

· Customers are demanding better 1:1 Conversation

· 5 Billion Monthly Active Users on Messaging Apps

· 2 Billion Monthly Active Users on Social Media

· Trend: Consumers are retreating to private spaces

· Unified Inbox so you can see all messages in one place

· Use of AI and Bots to handle the volume of incoming messages

Social Trends You Can Put Into Practice in 2019